Tuesday, March 2, 2010

Expecting Seuss...

I’m not going to lie. I was really excited when I heard it was Dr. Seuss’s birthday. I was all ready to head over to Google and see what Seussian shenanigans they used to incorporate the Cat in the Hat and Cindy Lou Who into the Google logo (I mean, Cindy Lou Who Goo…gle. It’s too perfect…).

So imagine my excitement when, upon my arrival, I saw this:




Oh wait. Did I say “my excitement” up there? I meant to say my disappointment.

I guess the question is this: Is my expectation that Google will celebrate fun birthdays and holidays with clever logo designs merited? Is it fair that what once started as a fun (and usually rare) switch for Google has now become an expectation in my mind?

That’s pretty much all I want to know from you. I’m interested in the concept of something going from a pleasant surprise to an expectation that leads to letdowns.

It’s nice when you give your significant other backrubs. But when you give them every night and then decide to stop, is it fair for your significant other to be let down by the change? If your boss is nice enough to let you leave work every Friday at 4:00 instead of 5:00 and you come to expect that, is it fair to be upset when he asks you to stay until 5:00 a few months down the road?

When does a bonus become an expectation? Is there a solution for avoiding this scenario besides “don’t do something enough to let it become an expectation?”

I think it’s an interesting question. If you have any thoughts, I’d love to hear them in the comments. Or, if you’d prefer it, tell me your favorite Dr. Seuss story instead. Both or either is fine with me. I’ll make sure not to “expect” anything either way.

Saturday, February 20, 2010

Why I Like Old Spice

Yes, Old Spice is one of the few brands that actually makes me want to buy its products based on completely nonsensical commercials that I find hilarious. Seriously, 9 out of 10 times I don't buy a product based at all on its marketing. Sometimes I go so far as to NOT buy a product because of its marketing.

For example, I will never buy jewelry from Jared because when I hear "He went to Jared," I immediately turn the channel and punish the network running the ad by not turning it back for 30 minutes.

I'm completely serious.

Anyway, here's the Old Spice ad that, once again, I thoroughly enjoyed. I didn't laugh out loud, but the very end almost got me. I probably would have laughed out loud if I'd been around people, but you know how that goes...

Monday, February 15, 2010

Why I Love Basketball

So this is the buzzer beater that the Augustana Men's Basketball team (the team my dad coaches) won on last Saturday night (2-13-10) after coming back from being down 16 with 5 minutes left. Unbelievable shot from Cameron McCaffrey - who had 17 of his 29 points in the last 3:29 of the game - and an unbelievable game overall.

Thursday, February 11, 2010

Are You On Your Grind?

I find inspiration in various places. Sometimes it comes from blog posts written by my peers. Sometimes it comes from reading great business (or, for that matter, fiction) books. And sometimes it comes from music.

One place I didn’t expect to find inspiration is in the intro track to rapper Killer Mike’s independent album “I Pledge Allegiance To The Grind, Pt. II.” On most rap albums, intro tracks are filled with self-promotion and self-adulation. But Mike (or Mike Bigga as he’s now going by), takes a different approach with his intro track. And I think it speaks not only to me, but to anyone who listens to the record.

(Please note: I’m going to paraphrase and censor/edit some of his words from the intro so you feel the power behind them without having to read a few more profanities than most of my blog posts contain.)

For the most part, here are the important elements of what Mike says in the intro:

“You see the grind believes in you because we know you believe in us, therefore we don’t BS you. I want to see whoever’s buying this record win and do great things. But the only way you’re going to do that is if you get up off your butt and you get in the act of DOING something.

You can NEVER lead if you only follow. If you sit around and you look at people and you wait for them to give you permission to do something great, you will NEVER do ANYTHING. So get up brothers. Get out on your grind.

Your work ethic will determine your worth, meaning whatever you get is determined by how hard you work to get it. There is nothing that can stop you from achieving whatever it is you want to achieve. And I want you to let our Pledge Allegiance To The Grind Part II be the soundtrack to your success.”
Keep in mind that Mike has an inspiringly commanding voice (both when speaking and when rapping) and you can tell that these words are strictly from the heart.

How he’s unique as a rapper is that, although he was signed to a major label and released a successful first record, he didn’t feel that career path would help him reach the goals he wanted to accomplish in his career. So he left his label to go back to his independent “grind” of making everything happen for himself, from album creation to promotion to every other facet of a music career.

So when you hear these words from Mike, you realize that he’s not just inspiring fans (or supporters, because, as he puts it, “if you’re familiar with the grind you know we don’t have fans, we only have supporters") to listen to his music. He’s inspiring them to work hard enough to change their lives.

He’s not saying they should listen to his music. He’s saying that he wants his album to be the soundtrack to their SUCCESS. Every track on the album is meant to push and inspire people to work harder. This album isn't a collection of songs. It's motivation to improve your life.

The point is that Killer Mike takes his inspirational words and hits his listeners in the gut with them right out of the gate. And you know they come from the heart because he’s gone through everything he tells them they’ll need to go through to reach success.

So what can we learn from this? Be inspirational to others. Let your life story be an example for others to follow. And if you don’t think it can be, do something to make it so. If you want to be remembered for anything, you have to do something worth remembering.

You have that chance to do that now. Today. Go do it.

P.S. – Here’s a link to the intro track. As a warning to you, there is profanity. Strong profanity. You’ve been warned.

Wednesday, January 27, 2010

Breathe



Sometimes things change. Our worlds flip a little bit. Or just get harder. Or whatever.

We just start thinking too much. About everything. And, amidst all that chaos (which isn’t really chaos…it’s mostly just chaos we create in our minds) we forget to stop thinking for a minute. We forget to breathe.

That’s why I love the Alexi Murdoch song embedded above. As the chorus puts it,

So don't forget to breathe
Don't forget to breathe
Your whole life is here
No eleventh hour reprieve
So don't forget to breathe

Keep your head above water
But don't forget to breathe

We may keep our heads above water. Whether we’re frantically kicking and thrashing or calmly treading water, we can keep our heads up. But if we forget to breathe, then it doesn’t matter if our head is above water or not.

This world can drown us in much more than water.

Don’t let it. Spend a minute today taking a deep breath. Maybe take two. Just stop thinking for a moment.

And the next time you’re upset or confused or frustrated or panicked or lost, don’t forget to breathe.

A new direction, I guess...

I'm in a strange place with my writing. I find that I rarely have the time I'd like to dedicate to my writing efforts. But I also know that I'll never improve if I don't make a habit of it. I've decided to try a new experiment over at a second blog I've started at www.mikebilleter.wordpress.com.

It's just a basic template and I don't intend to fancy it up until I decide if I like the direction in which it's heading. For now, I'll leave this site as Mike Billeter.com. I will be trying to post more content here again in the upcoming days, weeks, months and years, but it's possible my attentions will shift over to the other site depending on how it develops.

It's also possible that I'll want to scrap this site and jump to posterous or something similar for the sake of simplicity. I guess I just don't know at this point. I have many things going on in my head (for example, I'd love to keep this site as mikebilleter.com, but I can't stand Blogger's structure and usability after getting so used to Wordpress in recent months), and I'm trying to organize all of those things in my head right now.

For now, I think this blog will become a strange combination of work-related content (which people might not care much for) and personal content (things I find funny, poems I write, life contemplations, etc.) until I find a better way to clear all of this up.

I hope you enjoy the content that begins to show up again on mikebilleter.com. If you don't, I apologize and I'm open to any comments/suggestions/ideas as far as what you WOULD like to see from me on here.

Thanks for your patience, and I hope I don't let you down. All 2 or 3 of you.

-Mikey

Wednesday, November 11, 2009

Auto-Tune Cute Kids and Kanye

Yes, yes and yes.



Oh...you want to make the Kanye or Charlie Bit Me sections into your ringtone? Great. Go here: http://thegregorybrothers.com/

Don't thank me. Thank the Gregory Brothers.

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